Inflo Research: Audit Pricing in the AI Era – Shifting from Effort to Value

Inflo's latest research, based on a survey of 2,000 US audit firm clients, reveals a critical shift in client expectations for audit services in the age of AI. The report emphasizes that auditors must move away from time-based pricing models and instead focus on delivering tangible value to maintain pricing power and capitalize on emerging growth opportunities. It highlights what clients are willing to pay more for and how firms can navigate the pricing paradox created by AI.