Amazon's Internal AI Usage Leaderboard: A Cautionary Tale for Audit Professionals

Amazon's decision to discontinue its internal AI usage leaderboard offers a critical lesson for internal audit and assurance professionals. This move highlights the potential for gamification to misalign incentives, leading to superficial adoption rather than genuine, value-driven integration of new technologies like AI. Auditors should consider how metrics and incentives might inadvertently drive undesirable behaviors when evaluating AI initiatives within their own organizations.