FIFA's $20B Enterprise Failure: A Masterclass in Governance Missteps and Reputational Risk

This article dissects FIFA's recent, swiftly abandoned $20 billion private investment proposal, highlighting critical governance failures and the severe reputational damage incurred. For internal audit and assurance professionals, it serves as a potent case study on the indispensable role of stakeholder consultation, board courage, and transparent decision-making, especially in organizations with highly engaged public trust and passionate stakeholders.