Sweet Success: A Creative Approach to Promoting Internal Audit Thought Leadership

This article highlights an innovative and memorable book promotion strategy for an upcoming internal audit publication. It underscores the value of creative marketing and collaboration in disseminating thought leadership within the profession, offering a fresh perspective on engaging audiences beyond traditional methods. For audit and assurance professionals, this serves as a reminder that effective communication and outreach can take many forms, even a cake, to capture attention and convey important messages about governance and internal auditing.